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‘Things’ happening with their own will and momentum is probably at the heart of animation. Those little things just start moving and seem to have a life and plan of their own. The ’stroke’ effect is perfect for having your special message appear, appearing gradually with the mood and theme of your composition. A great way to... 

Once you have introduced yourself to the stopwatch feature in After Effects, you are ready to begin learning about some of the other related features and ‘assistants’ that are built into this application. The stopwatch is fundamental to everything. Every setting you animate will be set using that attribute’s stop watch, creating... 

One of the most popular effects in all our media is the animation of your business branded logo. We see this everywhere from television advertisements to the bold opening of a movie as the production company names blazes onto the screen tumbling from the sky.  Read More →

What could this be? Well, it could be a bit silly and just a little bit of fun. We are, after all, seeking to capture their attention in the first few seconds and whether or not this is an absolute for your site, it will open up some windows on possibilities for your logo with After Effects.  Read More →

Like many of our most successful creations, an effective logo begins with simplicity. If you review some of the most famous logo’s of popular business and brands, you will see their logos all share simplicity.  Read More →

After Effects paint tools are similar to Photoshop and Illustrator but in some very real ways they are quite peculiar to After Effects. For one thing, as you paint and create objects, you are at the same time creating a potential animation because simply creating objects with your paint tools offers the options of presenting your images in time.  Read More →

Client: Lisa Frank, Inc. Project: Logo Animation Launch Project  Read More →

If you’re interested in getting into the movie special effects industry, an animation career could be one of the best options. As you already know, computers have become indispensable in filmmaking these days.  Read More →

As my favorite animation instructor (who was a creative director in the Disney Studio) had said, “You cannot save a film with special effects!” He and I had many discussions around the subject of the use of special effects within a film and the circumstances in which a special effect furthered or dragged the advancement of a storyline... 

One of the best things about After Effects is while you can create very complex animations, it is used for some of the most famous Hollywood character animations we know, you can also create very simple, useful and usable animations on your very first day. Learning any new tool or technique, it is always helpful to establish the ‘fundamentals’,... 

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